Powered by generative AI. Results may not fully be accurate. Use is governed by the Generative AI Guidelines and other applicable Walmart policies.
Personalize Snapshots
Please toggle the snapshots that you want to view
Paystub Authentication
To view your current paystub, please provide additional security information as follows.
Personalize Snapshots
Please toggle the snapshots that you want to view
Menu
Red Bull faced a challenge from their Walmart merchant: Go beyond customer expectations and grow market share in the Energy Drink category. To meet this goal, Red Bull used the full Scintilla ecosystem.
They began with Customer Perception to get direct feedback from Walmart shoppers. Next, they explored Shopper Behavior to find gaps and opportunities in the category. They also used Digital Landscapes to dig deeper at the item level, helping them understand availability and track future results. Together, these insights informed a new modular strategy that improved the in-store shopping experience while driving digital growth.
The team also leveraged Scintilla’s flexible API feeds to deliver real-time insights directly to the merchant, creating a feedback loop that fueled ongoing success.
By fully harnessing Scintilla, Red Bull delivered a new approach that elevated category performance, boosted sales, and improved content quality scores. Read their case study to learn more.
©2026 Walmart Inc. All rights reserved.
We received a GPC signal or a request to opt-out of selling/sharing your personal information (including for targeted advertising); this notification is to indicate that your opt-out request is being honored. You can find out more about your consumer privacy rights in our Privacy Notice.
