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Faced with a declining performance in the Tableware aisle at Walmart, Reynolds used the integrated data tools in Scintilla to uncover the root causes.
They analyzed trends within the Disposable Tabletop customer using Shopper Behavior, Customer Perception, and Channel Performance. Their research led them to rethinking the flow of the modular and recommending changes to help drive incremental growth to the category.
Learn how their analysis of Scintilla insights and data-driven recommendations reversed the decline and has led to overall growth within the category.
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