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Case study: Driving incremental sales with shopping basket analysis
Discover how a supplier used Scintilla to boost basket size in the travel category
The opportunity
The supplier leverages Scintilla to arm the Merchant with insights to support their regimen plan.
- Using Shopper Behavior reports, they analyze the category customer
- Then they layer in market data and their own expertise
The insights
Scintilla reveals:
- Only ~15% of Product A customers also buy Product B through In Store & OPD channels
- The Product B customer is on a distinct mission of Travel / On the Go
- If only 1% of Product A-only customers bought Product B, there is a potential $29.5M opportunity
The results
The supplier recommends to their Merchant:
- Launching a full 360 omni campaign that educates customers (in-store sampling event, Walmart Connect media campaign, OPD bag sampling) about the pros of the Product A-Product B-Product A regimen for travel
- Testing out a special Walmart exclusive 3-pack in a limited set of stores
Potential opportunity identified $29.5M
References:
*Source: Scintilla 1st Party Data: Q3 – Q4, FY ‘22
**Results may vary
