Favorites
All Favorites
Add this page to favorites

Introducing two new Scintilla Boards

Discover two new Scintilla Boards to see the impact of Walmart pricing and new item performance—all in one connected experience.

We recently announced that Scintilla is evolving into a more intuitive, visual experience that helps you understand what's happening across your Walmart business at-a-glance. Built on the same trusted Walmart first-party data you access today, Scintilla Boards make it easier to see the big picture first, then dive deeper into the metrics and insights that matter most.

As we continue to unify the Scintilla ecosystem, we're expanding Boards with two new additions: Markup Markdown Analysis and New Item Tracker. Together, they give you new ways to see pricing impacts and new item performance with greater clarity—all within a consistent, visual experience. Like existing Boards, these new views are designed to bring key metrics and insights together in a streamlined dashboard. That means less time piecing together data across reports and more time understanding performance, prioritizing where to act, and making informed business decisions.

Meet the two new Boards:

Feature image

Markup Markdown (MUMD) Analysis

Analyze net MUMD by item, event, markdown type, and source to reveal the drivers behind Walmart pricing activities.

What’s changed: One Board replaces multiple reports and manual Excel work, bringing together your most important metrics.

Feature image

New Item Tracker

Gain a single, end-to-end view of new item performance across the Readiness and Performance tabs, connecting pre-launch preparation with post-launch results.

What’s changed: Data previously spread across 12 reports is now connected through a single view.

Reminder: Personalize your Boards experience

Make your analysis even more efficient with Saved Product Filters. Easily create, save, and reuse product filters built from Walmart hierarchy, UPCs, attributes, or brands across select Boards and Report Builder for a faster, more consistent analysis.

Continue exploring Boards

The addition of Markup Markdown Analysis and New Item Tracker expands the growing Boards experience, joining Business Overview, End-to-End Inventory, Tender Analysis, and Digital Landscapes. If you missed the original launch, read our previous blog to learn how Boards provide a connected way to explore Walmart first-party data and customer insights.

Check out Boards today