Video: Data-Driven Product Innovation with Scintilla
How Christine Rearick and Fruit of the Earth use Scintilla insights to shape product development.
In the product development cycle, it’s often hard to answer questions like “What’s next?” and “Where do we go from here?” Scintilla insights can help Walmart suppliers move beyond their legacy product lines to better meet customers at the shelf. See how Christine Rearick and Fruit of the Earth use first‑party data to better understand Walmart customers—and the products they’re looking for.
©2025 Walmart Inc. All rights reserved.
