New in Digital Landscapes: Clearer Signals Across the Shopper Journey
Enhancements deliver deeper, end-to-end insight into how Walmart customers discover, engage, and convert
See the full story behind every conversion.
The January release of Scintilla Digital Landscapes expands end-to-end shopping insights, giving you a more comprehensive view of pre-purchase behaviors across Walmart.com and the Walmart mobile app. With deeper context and improved visibility into how shoppers discover and evaluate your products, these enhancements make it easier to turn insights into action—and action into growth.
Let’s learn how:
Turn content improvements into measurable performance signals through a new trended view. The improved Content Quality Score helps you understand if PDP updates are enhancing the shopper experience. By monitoring score trends and comparing before-and-after timelines, you can confirm which content changes are driving improvement. Higher scores reflect stronger PDP execution—which can be achieved through better images, clearer descriptions, and more complete product information—helping you justify content investments and proactively prevent experience gaps that can impact conversion.
New brand-level benchmarks put your conversion performance in context. Beyond category medians, you can now see how items within your brand compare not only to the typical item in your category, but also to the top-performing brands. For example, evaluate whether your PDP views, add-to-cart rates, or purchases per session are simply meeting the category norm or performing at the level of the category’s top 1% of brands. This helps you understand not just how you compare overall, but whether your brand is leading or has room to grow.
With Scintilla Digital Landscapes, pre-purchase behavior becomes a strategic advantage. When you understand the journey before the sale, you can attract the right customers, reduce friction, and drive growth with clarity and confidence.
Visit Digital Landscapes to start exploring the latest updates, or click the button below to learn more about Scintilla.
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