New in Digital Landscapes: Clearer Signals Across the Shopper Journey
Enhancements deliver deeper, end-to-end insight into how Walmart customers discover, engage, and convert
See the full story behind every conversion.
Early this year, Scintilla Digital Landscapes expanded end-to-end shopping insights, giving you a more comprehensive view of pre-purchase behaviors across Walmart.com and the Walmart mobile app. With deeper context and improved visibility into how shoppers discover and evaluate your products, these enhancements make it easier to turn insights into action—and action into growth.
Let’s learn how:
A new Customer Insights tab allows you to explore item-level performance with deeper visibility into customer count. You can now view and compare your Universal Product Code (UPC) metrics based on fluctuations in purchases, add-to-cart activity, and detailed page views related to overall demand. This makes it easier to understand whether growth is coming from a larger base of shoppers or from existing customers buying more.
A new Product Association column in the Digital Basket tab detailed product table gives you visibility into what products are browsed or selected alongside your purchases. You’ll be able to see the top 50 products that shoppers view or add to carts alongside your items by clicking on the See top products link in the data table.
With Scintilla Digital Landscapes, pre-purchase behavior becomes a strategic advantage. When you understand the journey before the sale, you can attract the right customers, reduce friction, and drive growth with clarity and confidence.
Visit Digital Landscapes to start exploring the latest updates.
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