Using the Voice of the Customer to Shape a New Brand Launch
Tyson deployed Scintilla to help them quickly launch the new Buena Mesa brand at Walmart
When needing to rapidly develop and launch a new brand of seasoned and marinated fresh meats at Walmart, the team at Tyson leaned on Scintilla.
With Scintilla demographic and store-level insights from Shopper Behavior, they were able to hyper-target key shopper segments with Customer Perception surveys, gaining direct feedback from verified Walmart shoppers. This process helped them shape decisions that were crucial to the brand launch, including branding and flavors, and helped deliver incrementality: nearly 50% of sales were incremental to the category.
Learn how Tyson developed a final assortment that was tailored to Walmart shoppers in just 90 days.
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