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Introducing: Kit Sales Data in Scintilla
Make more customer-centric assortment recommendations with improved visibility into how bundles are performing
Scintilla Channel Performance Report Builder now includes Kit Sales data. This new dataset equips you with improved visibility into how bundles that include your products are performing. Also available in Scintilla BI Link and Cloud Feeds, Kit Sales data enables a deeper analysis that can help you recommend assortments that better resonate with the Walmart shopper.
By analyzing performance by kit type such as virtual packs or bundle packs, you can develop an enhanced understanding of their appeal to the customer. These insights can then be leveraged to prepare for specific seasons or holidays throughout the year as well weekly grocery runs, including:
Seasonal Bundles
- TVs and wall mounts on Black Friday
- Pumpkin puree and pie shells
- Rain boots and umbrellas
Holiday Bundles
- Christmas lights and Christmas tree
- Turkey and stuffing
- Candy bags of various sizes
Weekly Stock Up Bundles
- Paper towels and toilet paper
- Applesauce packets, fruit snacks, and pudding packets in 4, 6, 8, or 12 count packs
Analyzing the performance of the bundles that include your items at this granular level can help you deliver more informed suggestions to your merchant for optimized future parings that delight the Walmart shopper—leading to more strategic, customer-centric assortments and relevant modular allocations.
Explore Kit Sales data in Report Builder today!
