Scintilla Digital Landscapes brings pre-purchase behaviors into focus
New metrics and enhanced dashboard views unlock deeper pre-purchase patterns and keyword trends
Scintilla Digital Landscapes, our self-service solution that reveals the pre-purchase behaviors of online Walmart shoppers, has just received a major upgrade.
The module now features a refreshed interface containing 14 new metrics, new and updated dashboards, and fresh insights that deepen pre-purchase perspectives on shopping behavior at Walmart.com and in the Walmart mobile app. This update gives you a clearer picture of the considerations shoppers make before they make a purchase, helping you make more informed decisions about your sales funnel and fine-tune your digital strategy.
With the addition of new metrics, you can now better understand how customers discover, consider, and select your products—even if they don’t make a purchase. Key enhancements include analytics on product discovery through keyword search, new digital basket metrics, and expanded metrics tied to conversion and traffic, giving you a sharper understanding of the shopping missions and paths that lead to sales.
The redesigned module makes it easier than ever to navigate and analyze data. Organized into tabs (Overview, Conversion, Traffic, Digital Basket, Search, and Item Details), the new dashboard layout allows users to toggle between categories. New features such as metric overlays, category benchmarks, and a detailed item-level performance table help streamline analysis and comparison. Improved download capabilities ensure a smoother experience when exporting data for further analysis and reporting.
Thanks to these enhancements, you can now make smarter, data-driven decisions that help you position your products at Walmart. Let’s take a closer look at how each metric can help you strengthen your performance:
1.) Conversion l “What percentage of visitors are making a purchase?”
Identifying the shopper’s path to purchase is essential for enhancing sales performance. By analyzing the conversion funnel, you can track critical milestones, such as product page views, add-to-carts, and abandonment rates, to evaluate how effectively your marketing drives action. For example, if a snack brand notices high page views but low conversions for a new product, they can analyze Session Share and Conversion Trend metrics to learn more. These insights might reveal that the product is underperforming compared to the category due to missing information or weak imagery. To capture a greater share of online purchases, the brand can enhance the Product Details Page (PDP) content and refine ad targeting to boost add-to-cart rates and directly improve performance.
2.) Traffic l “Where are visitors coming from to get to my Walmart online store?”
Understanding where Walmart shoppers begin their journey is key to optimizing your marketing spend. With traffic source metrics, you can see whether customers are finding your products through external sites, Walmart.com, the Walmart mobile app, or search and non-search browsing. This visibility helps uncover what’s driving traffic to your products—whether it’s a viral moment, a strong keyword association, or effective advertising. You can also track daily and category-level traffic trends to identify peak shopping times, enabling you to better time campaigns, adjust advertising spend across channels, and boost your product visibility when it matters most.
3.) Digital Basket l “What products are customers adding to their carts, and which ones are they abandoning?”
This new pre-purchase insight empowers suppliers to see how much shoppers are spending—and how many items they're buying—when your product is in their basket. This helps suppliers understand whether shoppers are purchasing their products during routine restocks or as one-off buys, revealing the nature of each shopping trip. For example, this metric may reveal that cereal and other similar food items are typically purchased as part of a restock trip with 30+ items, indicating it’s part of a weekly routine rather than a single-item trip for urgent needs, like a TV or convenience item. Understanding the shopper’s mission can shape your online product strategy, informing product detail pages, bundling opportunities, and ad targeting.
4.) Search l “What keywords are customers using to find your products?”
The new Search tool tab helps suppliers understand how customers discover their products through new, trending, and top converting keywords. By analyzing the top category keywords, suppliers can benchmark their marketing against keyword trends, gauge keyword share, and gain clearer insights into shopper pre-purchase behavior patterns. This feature also supports future campaign planning. For example, if a General Manager sees a February spike in searches for “Chocolate” and “Flowers,” they can use keyword trends to link pre-purchasing patterns to holidays or promotions relevant to their business—and adjust next year’s strategy to better meet demand.
5.) Item Details – This tab provides additional metrics enabling you to zoom in on detailed UPC-level conversion metrics across your selected product areas or brand(s).
Digital Landscapes unlocks a wealth of new pre-purchase data that helps you understand customers even better. Now with the ability to track even more online shopper behaviors before a purchase, you can make more confident decisions about online assortment planning, marketing and sales strategies, and the entire path to purchase.
Ready to explore new strategies that will help put your business in a better position to convert and succeed? Read our eBook to discover how Scintilla Digital Landscapes can help inform your digital media, assortment planning, and marketing strategies.
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