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Case study: Assortment optimization: Modular mix-up

How one supplier and their Merchant zeroed in on the perfect spot in the store for new products

When facing questions about your products, it can sometimes seem like there's more than one right answer—so how do you know which one is the best? ​

To gain insights about their assortment choices, a supplier and their Merchant tapped into conversations with verified shoppers in the Walmart Spark Customer Community. Read the case study to learn how their feedback helped the new products move to a more successful location on the shelf.