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Moving at the speed of retail means working smarter, not harder, to attract and engage customers. Our new Scintilla Insights Activation module was built to streamline the insights-to-activation process for you by identifying and activating opportunities in an easier and faster way.
Insights Activation leverages Scintilla to determine trends in shopper data and is powered by Walmart Connect to target the right audiences for follow-up media activations. This can help save time, effort, and resources, and best of all, it eliminates guesswork. Every two weeks, Insights Activation automatically surfaces new opportunities based on key metrics relevant to your business. Audience targeting is driven by behaviors including purchase history, switching between brands, and cross-shopping. These real-time recommendations can help optimize brand marketing efforts and advertising campaigns to influence shopper behavior and loyalty.
For example, Insights Activation might discover brand-loyal shoppers are purchasing less often than they typically would, and dollar sales within that segment are trending down. The module may then suggest you run a Display campaign targeting those customers to encourage them to buy more.
You can lean on Insights Activation’s automated opportunity detection to recommend audiences and actions based on:
- Spend per customer
- Spend per transaction
- Frequency of purchase
- Units per transaction
Opportunities and associated audiences can then be used for Walmart Display campaigns to help drive your conversion or reach goals such as:
- Customer acquisition
- Customer retention and loyalty
- Cross-sell opportunities
- Brand awareness
With this integrated solution unlocking new insights and media activation opportunities, you can free up resources to focus on other ways to grow your business at Walmart. Watch our video for a peek at the Insights Activation experience or contact your Walmart Data Ventures Account Manager or Account Services representative to learn more.
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