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Insights

Learn how to gain deeper knowledge into the customer, categories, and channels that matter most.

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Driving category growth with the right pack size strategy

See how NatureSweet uncovered a strategic pack size strategy driven by consumer preference

Using Scintilla to Turn Customer Signals into Category Growth

Learn how Post Consumer Brands used Scintilla insights to make customer-centric assortment recommendations.

Transforming data into real-world action

See how No7 Beauty combined smart insights and real-world action to grow its share in Walmart’s Face Care aisle.

Unlocking Ship-to-Home Potential at Walmart​

Learn how Scintilla helped Fiskars unlock their ship-to-home potential at Walmart.

Creating Space Without Space: Adding Innovation When the Category Footprint Isn’t Growing

Discover how Next Phase Enterprises used Scintilla insights to turn the loss of shelf space in the Produce Dips, Dressings, and Vegetarian category into a $6.6M opportunity.

Innovation that Closed a Gap in the Women’s Health Aisle

Discover how i-Health used Scintilla insights to expand their assortment with innovative products, creating a new feminine health destination at Walmart.

How Wells Enterprises Turned Insights into Growth

Find out how Well’s enterprises transformed challenges into opportunities with first-party data

Reimagining Retail Media: Performance Powered by Scintilla Insights

Learn how reimagining their retail media with data-led planning helped Chobani win more Walmart shoppers.

Looking Closer: Unlocking Opportunity for Tom’s of Maine at Walmart

Learn how Scintilla is powering Colgate-Palmolive’s collaboration and growth at Walmart.

How Pratt Industries used Scintilla insights to make a strategic swap

Explore how Pratt transformed a low-performing assortment into a winning lineup.

Beyond the bell: How Walmart Canada’s first-party data can help you win back-to-school in Canada

Win the back-to-school season with Scintilla’s granular insights.

Beyond the Easter Peak: Data-driven decisions with Scintilla

Gain a competitive edge with Scintilla's integrated insights ecosystem.

Introducing: Cloud Feeds

Leave lag behind with a new secure way to build and stay connected to Walmart’s first-party data.

Introducing Scintilla

New name, same great experience

Heartland Food Products: Driving New Customers to Walmart in the Diabetes Care Shake Category

When Splenda wanted to expand their assortment, they turned to Scintilla to help them make a confident decision.

Palmer’s: Using Assortment Deep Dive to Gain Item Placement via Incrementality and Non-Substitutability

When Palmer’s wanted to add new items to their assortment, they leveraged insights gained from Scintilla to avoid cannibalization.

Stavis Seafoods: Harnessing Scintilla insights to optimize Fall Mod Assortment strategy

Ahead of upcoming line review, Stavis Seafoods data-driven approach uncovered areas of potential growth and helped optimize an assortment that resonated with Walmart shoppers.

Freudenberg Home and Cleaning Solutions: Welcome to the Spin Zone

Learn how Channel Performance data helped clean up OPD rates for a popular but bulky product from Freudenberg Home and Cleaning Products.

Horizon Organic: Unlocking Opportunities Across Categories to Win with the Walmart Customer

Learn how identifying the customer and matching distribution footprints revealed a gap—and an opportunity for growth—in the Milk and Yogurt categories.

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