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Insights

Learn how to gain deeper knowledge into the customer, categories, and channels that matter most.

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June 30, 2026
The next evolution of Scintilla: Introducing Boards

Explore a new visual dashboard that brings your key business metrics together in one place, helping you shorten the distance from insight to action.

Feb. 25, 2026
Introducing: Shopper Behavior Performance Center

Leverage an always-on solution to understand shopping behaviors driving your business performance at Walmart in seconds instead of hours.

Feb. 25, 2026
Move with the Moment: Using Walmart First-party Data to Win This Summer

How Walmart Canada first-party data can help you plan ahead, move with the moment, and see what comes next.

Jan. 28, 2026
Updated: Report selection and ordering in Shopper Behavior

Discover how report selection updates in Shopper Behavior can enhance and simplify your experience when you’re looking for the right report for your business needs.

Jan. 23, 2026
The next evolution of Scintilla starts today

Learn how the next evolution of Scintilla has been improved and streamlined so suppliers can focus on the insights that matter.

Jan. 16, 2026
Driving category growth with the right pack size strategy

See how NatureSweet uncovered a strategic pack size strategy driven by consumer preference

Jan. 16, 2026
Using Scintilla to Turn Customer Signals into Category Growth

Learn how Post Consumer Brands used Scintilla insights to make customer-centric assortment recommendations.

Jan. 16, 2026
Transforming data into real-world action

See how No7 Beauty combined smart insights and real-world action to grow its share in Walmart’s Face Care aisle.

Jan. 16, 2026
Unlocking Ship-to-Home Potential at Walmart​

Learn how Scintilla helped Fiskars unlock their ship-to-home potential at Walmart.

Jan. 16, 2026
Creating Space Without Space: Adding Innovation When the Category Footprint Isn’t Growing

Discover how Next Phase Enterprises used Scintilla insights to turn the loss of shelf space in the Produce Dips, Dressings, and Vegetarian category into a $6.6M opportunity.

Jan. 16, 2026
Innovation that Closed a Gap in the Women’s Health Aisle

Discover how i-Health used Scintilla insights to expand their assortment with innovative products, creating a new feminine health destination at Walmart.

Jan. 16, 2026
How Wells Enterprises Turned Insights into Growth

Find out how Well’s enterprises transformed challenges into opportunities with first-party data

Jan. 16, 2026
Reimagining Retail Media: Performance Powered by Scintilla Insights

Learn how reimagining their retail media with data-led planning helped Chobani win more Walmart shoppers.

Jan. 16, 2026
Looking Closer: Unlocking Opportunity for Tom’s of Maine at Walmart

Learn how Scintilla is powering Colgate-Palmolive’s collaboration and growth at Walmart.

Jan. 16, 2026
How Pratt Industries used Scintilla insights to make a strategic swap

Explore how Pratt transformed a low-performing assortment into a winning lineup.

Aug. 29, 2025
Beyond the bell: How Walmart Canada’s first-party data can help you win back-to-school in Canada

Win the back-to-school season with Scintilla’s granular insights.

July 18, 2025
Beyond the Easter Peak: Data-driven decisions with Scintilla

Gain a competitive edge with Scintilla's integrated insights ecosystem.

June 4, 2025
Introducing: Cloud Feeds

Leave lag behind with a new secure way to build and stay connected to Walmart’s first-party data.

Feb. 5, 2025
Introducing Scintilla

New name, same great experience

Nov. 22, 2024
Palmer’s: Using Assortment Deep Dive to Gain Item Placement via Incrementality and Non-Substitutability

When Palmer’s wanted to add new items to their assortment, they leveraged insights gained from Scintilla to avoid cannibalization.

Nov. 22, 2024
Heartland Food Products: Driving New Customers to Walmart in the Diabetes Care Shake Category

When Splenda wanted to expand their assortment, they turned to Scintilla to help them make a confident decision.

Nov. 11, 2024
Stavis Seafoods: Harnessing Scintilla insights to optimize Fall Mod Assortment strategy

Ahead of upcoming line review, Stavis Seafoods data-driven approach uncovered areas of potential growth and helped optimize an assortment that resonated with Walmart shoppers.

Nov. 5, 2024
Freudenberg Home and Cleaning Solutions: Welcome to the Spin Zone

Learn how Channel Performance data helped clean up OPD rates for a popular but bulky product from Freudenberg Home and Cleaning Products.

Nov. 1, 2024
Horizon Organic: Unlocking Opportunities Across Categories to Win with the Walmart Customer

Learn how identifying the customer and matching distribution footprints revealed a gap—and an opportunity for growth—in the Milk and Yogurt categories.

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