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Insights

Learn how to gain deeper knowledge into the customer, categories, and channels that matter most.

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Beyond the bell: How Walmart Canada’s first-party data can help you win back-to-school in Canada

Win the back-to-school season with Scintilla’s granular insights.

Beyond the Easter Peak: Data-driven decisions with Scintilla

Gain a competitive edge with Scintilla's integrated insights ecosystem.

Introducing: Cloud Feeds

Leave lag behind with a new secure way to build and stay connected to Walmart’s first-party data.

Introducing Scintilla

New name, same great experience

Heartland Food Products: Driving New Customers to Walmart in the Diabetes Care Shake Category

When Splenda wanted to expand their assortment, they turned to Scintilla to help them make a confident decision.

Palmer’s: Using Assortment Deep Dive to Gain Item Placement via Incrementality and Non-Substitutability

When Palmer’s wanted to add new items to their assortment, they leveraged insights gained from Scintilla to avoid cannibalization.

Stavis Seafoods: Harnessing Scintilla insights to optimize Fall Mod Assortment strategy

Ahead of upcoming line review, Stavis Seafoods data-driven approach uncovered areas of potential growth and helped optimize an assortment that resonated with Walmart shoppers.

Freudenberg Home and Cleaning Solutions: Welcome to the Spin Zone

Learn how Channel Performance data helped clean up OPD rates for a popular but bulky product from Freudenberg Home and Cleaning Products.

Horizon Organic: Unlocking Opportunities Across Categories to Win with the Walmart Customer

Learn how identifying the customer and matching distribution footprints revealed a gap—and an opportunity for growth—in the Milk and Yogurt categories.

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