Back-to-school isn’t just a shopping season—it’s a ritual. Across the country, parents, students, and teachers are preparing for new routines, fresh starts, and long lists of essentials. From paper products and snacks to laptops and locker padlocks, the carts fill quickly. And for brands, the stakes are high: this is one of the year’s most concentrated and competitive shopping moments.
At the centre of it all is Walmart, a trusted one-stop shop for millions of families. With its expansive 400+ store network in Canada and growing digital presence, Walmart commands a unique position in the back-to-school journey. But in a market where shopper behaviour changes fast and varies widely by region, just being present on the shelf or website isn’t enough.
That’s where Scintilla, powered by Walmart Canada first-party data, comes in. With visibility into real shopper behaviour across provinces and channels, it goes beyond basic sales data to reveal the full picture, so suppliers can tap into the needs of customers and optimize omnichannel operations.
We recently used Scintilla to explore what back-to-school looked like in 2024—and the insights were clear: Walmart first-party data can help suppliers plan smarter, act faster, and stand out when it matters most.
