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The team at 1888 Mills wanted to better understand how Walmart shoppers viewed their bath towel products, compared to their competition.
To get started, they turned to Scintilla Customer Perception In-Home Usage Tests (IHUT). IHUT allowed them to place their products in the hands and homes of targeted and verified Walmart shoppers, enabling them to get answers to questions like: “Did customers think they were getting a good value?” and “How were their products holding up after purchase?”. These insights were instrumental as they worked towards their goal of testing the effect of different variables throughout the sales cycle.
Additionally, in hopes of eliminating bias in responses, they strategically crafted their survey to redact key information at the start before revealing those details as the test progressed. This helped them gain real-world feedback on business-critical areas like initial softness, softness after a few wash cycles, cost, color, and more.
At the conclusion of their multi-week test, 1888 Mills uncovered several key findings that empowered more fruitful conversations with their merchants while also driving future product innovation.
Read their full story now and discover how IHUT equipped them to have more strategic conversations with their merchant through a deeper understanding of the Walmart customer.
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