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Aiming to enhance their presence within the Stroller aisle at Walmart, Kids2 turned to Scintilla for a deeper understanding of the category shopper.
By pairing insights from Customer Perception and Shopper Behavior, they uncovered the key drivers of purchase decisions and identified growth opportunities. They also discovered that regionality has a greater impact than seasonality in the Strollers category—a notable difference from most baby gear at Walmart. These findings shaped four strategic points of emphasis to help, both Kids2 and Walmart, measure impact and track progress in the category.
Read the full case study and learn how Scintilla helped Kids2 make more strategic decisions in assortment and pricing to better appeal to specific customer groups.
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