Reimagining Retail Media: Performance Powered by Scintilla Insights
Data-led planning helped Chobani win more Walmart shoppers
For its 2025 media strategy, Chobani wanted to develop a proactive, data-driven plan to better engage with Walmart shoppers. Seeking a deeper understanding of their customers, they turned to Scintilla.
Real-time insights from Shopper Behavior provided a clear view of the shopper groups to prioritize. With Insights Activation, they learned how to reach customers based on shopping habits. Digital Landscapes helped them find new and trending keywords to strengthen their Search strategy. This work led the team to enhance their Walmart Connect performance, ensuring they reached the right customers with the right message at the right time.
By embedding Scintilla insights into its strategy, Chobani was able to refine its targeting and optimize a cross-platform approach for both short-term wins and long-term growth.
To learn more about how they reimagined their retail media, read the full case study.
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