Small Supplier, Big Data: Brand Breakthrough Enabled by Fresh Insights
The Jel Sert Company turned 2.5 weeks with Scintilla into a standout Line Review—and a successful new brand and product launch
When The Jel Sert Company subscribed to Scintilla, they had only 2.5 weeks to prepare for their Line Review. As a small supplier, they knew every day—and every data point—had to work hard.
They quickly dove into Scintilla Shopper Behavior, Channel Performance, and Customer Perception to uncover what drives and blocks purchases in the Functional Drink Stick category. With these insights, Jel Sert built a strong case to show their Walmart merchant that their new brand, PureKick, was the right solution to fill the gap.
Discover how Jel Sert accelerated insights, impressed buyers, and launched a winning brand in 3,500 Walmart stores—all in under three weeks.
©2025 Walmart Inc. All rights reserved.
