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In today’s fast-paced retail landscape, understanding what customers truly think—and why—is more critical than ever. That’s why Walmart Data Ventures is proud to announce a major milestone: the launch of the new Scintilla Customer Perception experience.
Customer Perception: Agile research, accelerated insights
The new Customer Perception features a total redesign and introduces simple, intuitive workflows and a unified editing view designed to streamline survey creation, targeting, and feedback collection. Build your survey with enhanced capabilities for concept testing, skip logic, piping and matrix that help reduce your time and effort to insights and new media capabilities, including support for videos, enable more dynamic and engaging surveys. Combining these enhancements with the robust targeting capabilities that you’re used to in Customer Perception means connecting with your ideal demographics to gather more accurate and informed feedback.
Additionally, this update makes collaborating directly with the Walmart Data Ventures Research Team possible through in-app comments and real-time visual alerts, helping you stay on top of recommendations and ensuring faster survey reviews and launches. Whether you're testing new concepts or gathering feedback on existing products, Customer Perception empowers you to reach the right audience and make confident decisions backed by real shopper insights.
Why It Matters
The new Customer Perception experience represents a new standard in shopper research—one that’s agile, authentic, and actionable. Whether you're launching a new product, refining your messaging, or exploring new markets, these tools give you the clarity and confidence to move forward.
Ready to turn customer voices into your competitive edge? Explore the new Customer Perception experience today.
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