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The team at Colgate-Palmolive wanted to address important business questions, primary among them: Who are the Walmart shoppers purchasing Tom’s of Maine, and how can they connect with them more effectively? For answers, they turned to Scintilla.
Shopper Behavior helped them better understand who was purchasing Tom’s of Maine—and the results were not what they anticipated. These insights allowed Colgate-Palmolive to then turn to Insights Activation to create new Walmart Connect audiences that focused on these new customers.
See their process in action and how it led to an increase in ROAS, new buyers, and OPD conversions.
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