How Wells Enterprises Turned Insights into Growth
Transforming challenges into opportunities with first-party data
When sales for Blue Bunny started to decline, Wells Enterprises didn’t guess—they turned to Scintilla for answers. By analyzing Shopper Behavior, Customer Perception, and Channel Performance data, Wells uncovered why customers were lapsing and what would bring them back.
These insights resulted in a data-driven pricing and promotion strategy, including participating in a rollback, that reversed declines, delivered double-digit year-over-year growth, and set new records for sales.
Read the full case study to see how Wells Enterprises leveraged data to win back shoppers and grow sales.
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