Powered by generative AI. Results may not fully be accurate. Use is governed by the Generative AI Guidelines and other applicable Walmart policies.
Personalize Snapshots
Please toggle the snapshots that you want to view
Paystub Authentication
To view your current paystub, please provide additional security information as follows.
Personalize Snapshots
Please toggle the snapshots that you want to view
Menu
Prior to a line review, the team at Kraft Heinz wanted to better understand the category. To do this they ran the Scintilla Shopper Behavior Assortment Deep Dive and Customer Priority reports. What they found was surprising: The current modular setup did not align with the Customer Decision Tree.
Seeing this as a new opportunity to reorganize the shelf to better reflect Walmart shopper preferences, they began a further analysis that led to the creation of specific shopping destinations within the mod that aligned to specific customer behaviors. Those updates were then recommended to their Merchant, who agreed.
For further insights into how Kraft Heinz analyzed this data to create a more customer-centric approach, and to see the results of their recommendations, read their case study now!
References:
Proprietary First-Party Data, Scintilla 2024.
©2026 Walmart Inc. All rights reserved.
We received a GPC signal or a request to opt-out of selling/sharing your personal information (including for targeted advertising); this notification is to indicate that your opt-out request is being honored. You can find out more about your consumer privacy rights in our Privacy Notice.
