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When one supplier acquired a similar brand in their category, the Merchant wanted to understand any potential overlap. With Scintilla Shopper Behavior, they created a holistic approach. Read how this brand research tool revealed an unseen opportunity to succeed.
The opportunity
The supplier and Walmart Connect teams leverage Scintilla to discover insights to share with the Merchant.
- Using the Shopper Behavior Cross Shop report, they analyze the customer overlap between Product A and Product B within the category– and identify a growth opportunity
The insights
Scintilla reveals:
- Together, Product A and Product B account for 5.5M* customers in the category
- Only 5% of customers buy both Product A and Product B
- Sales and customer growth for Product A lags Product B
The results
Taking a targeted approach:
- Scintilla insights demonstrate an opportunity to increase unit sales and customers with Product A
- This is done without stealing customer share from Product B through Walmart Connect investment
References:
*Scintilla first-party data: Q3 – Q4, FY ‘22
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