Case study: Evolving the targeting approach
Using Walmart Luminate Shopper Behavior as a brand research tool is a fast and smart way to glean important insights about your business
When one supplier acquired a similar brand in their category, the Merchant wanted to understand any potential overlap. With Walmart Luminate Shopper Behavior, they created a holistic approach. Read how this brand research tool revealed an unseen opportunity to succeed.
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The opportunity
The supplier and Walmart Connect teams leverage Walmart Luminate to discover insights to share with the Merchant.
- Using the Shopper Behavior Cross Shop report, they analyze the customer overlap between Product A and Product B within the category– and identify a growth opportunity.
The insights
Walmart Luminate reveals:
- Together, Product A and Product B account for 5.5M* customers in the category
- Only 5% of customers buy both Product A and Product B
- Sales and customer growth for Product A lags Product B
The results
Taking a targeted approach:
- Walmart Luminate insights demonstrate an opportunity to increase unit sales and customers with Product A
- This is done without stealing customer share from Product B through Walmart Connect investment
References:
*Walmart Luminate first-party data: Q3 – Q4, FY ‘22