Case study: All about the bird
A customer feedback survey is the centerpiece of sales and inventory planning for the holidays
A Walmart Merchant for Turkey and Ham engaged directly with customers using Scintilla Customer Perception to go beyond the basket for deeper understanding of buying behaviors for Thanksgiving 2022.
Opportunity
Sales and inventory tell one piece of the story for that Thanksgiving, but customer sentiment around changes to holiday traditions, planning, and promotions will play a vital role in steering strategies for 2023.
Goals
- Deeper segment understanding
- Behavior forecasting for 2023
- Correlation with economic conditions
Survey targeting details
- 500 participants
- 18+ years of age
- General population
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