Innovation that Closed a Gap in the Women’s Health Aisle
Scintilla insights helped i-Health create a new segment for the women’s health aisle at Walmart
When challenged by their Walmart merchant to create a new women’s health destination, i-Health uncovered a major gap: customers sought trusted solutions for menopause symptoms, but the aisle didn’t deliver.
By analyzing data from Shopper Behavior, Customer Perception, Channel Performance, and Digital Landscapes, i-Health developed a bold expansion strategy to better meet customer needs. They expanded their modular footprint in 2,000 stores, creating space for 37 new items across 8 brands.
To learn how Scintilla insights informed i-Health’s innovation pipeline and see the impressive results, click the link below.
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