How Pratt Retail Specialties used Scintilla insights to make a strategic swap
Unlocking growth through data-driven assortment decisions
After Walmart shifted the Moving & Storage category to a new department, Pratt Retail Specialities combined insights from Shopper Behavior, Customer Perception, and Channel Performance to evaluate the brand’s on-shelf performance. The data highlighted three key challenges—underperforming products, wasted shelf space, and gaps in customer alignment—while revealing a clear roadmap to growth.
These insights resulted in a data-driven assortment strategy that maximized the shelf, introduced new high-demand products, and delivered an increase of 831% average transaction value.
Read the full case study to see how Pratt leveraged data to transform their assortment into a high-performing lineup.
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