Optimizing Product Launch Tracking with Competitive Insights
How Hanes used Scintilla to show the value beyond POS data
While prepping for the fiftieth anniversary of Hanes Beefy Tee, the company was offered an exclusive endcap by their Walmart merchant. To take best advantage of the opportunity, the Hanes team sought answers to a few key questions, including: How can we better track new product launches to quickly show value? And how do we show value beyond POS sales?
They turned to Channel Performance, Digital Landscapes, and Shopper Behavior for insights. Their analysis revealed answers to each of their questions, including the discovery that 65% of non-POS sales came from “New Category Customers,” outperforming the category average of 54%.
Dig into the case study to learn how they used Scintilla to quickly show the value of their product launches and secure additional endcap space for the following year.
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