A larger bottle of bleach reached out to price-sensitive shoppers. Learn how a Merchant discovered the opportunity for sales growth with Walmart Luminate Shopper Behavior.

See the why behind the buy with new clarity. Better customer conversations await you with Walmart Luminate.

When it's time to load up on school supplies, do you shop online or in the store? Learn about Back to School shopping trends and explore how our community plans to tackle their lists.

Whether you’re a supplier tracking the success of holiday items or a Merchant analyzing the performance of the entire category, learn how Walmart Luminate can provide the insights you need to collaborate closely and make quicker decisions.

In a product pickle? Read how a Merchant used Walmart Luminate Shopper Behavior reports to inform the launch strategy for a new product on the heels of a shortage in the category.

A Walmart Merchant wanted to understand whether seasonal roasters (whole poultry) deserved valuable shelf space among competing offerings. Read how Walmart Luminate Shopper Behavior helped reveal metrics he needed to quantify how valuable roasters were to customers, not just his bottom line.

Discover how Walmart Luminate Shopper Behavior reports can detail how customers are planning to shift spending and shopping habits to make their dollar stretch further this Thanksgiving.

On shelves, you can only do so much to stage products in a way that reflects customer decision making. Online? That’s a different story. Read how Shopper Behavior can reveal insights behind customer choices.

When customers can’t find an item, they switch to the next best thing. Learn how anticipating what they reach for can help keep sales in your category.

Seasonal festivities bring out upmarket behaviors across many categories. So, how can you better position your products and branch out to aspirational audiences?

What happens when one product changes the way customers shop for everything in the basket?

Love is in the air, but how are folks going to celebrate Valentine’s Day? We surveyed our Walmart Customer Spark Community for a sneak peek at their Cupid-fueled purchases and plans.

See the where of the buy in full omni detail. Discover how Channel Performance can help you leverage data science insights to receive the crucial business insights you need.

Explore how asking the right audience the right questions can yield richer insights that can inform crucial business decisions.

In this illuminating ebook, learn how to move beyond the noise and get the crucial insights needed to make customer-centric decisions. The secret sauce? Engaged respondents with verified purchase behaviors.

See the what behind the buy. Reveal the customer journey to reimagine your shopper experience with Walmart Luminate.

The report you know, now with powerful new features. Explore deeper omni-data, quicker pulls, and enhanced automation with Channel Performance Report Builder.

The Assortment Deep Dive report in Shopper Behavior leverages best-in-class data science to link the products we carry to the needs of our customers. This helps us make faster, better-informed choices that truly reflect customer preferences as we build our assortments.

Walmart Luminate provides Merchants and suppliers access to deep, first-party customer and store insights to fuel smarter, faster decision-making.

When it seems like two problems need the same answer, Walmart Luminate Shopper Behavior sures up your conclusions.

When one supplier acquires a similar brand in their category, the Merchant wants to understand any potential overlap. With Walmart Luminate, they create a holistic approach.

Store placement can be key to product success. Read how one supplier leveraged Walmart Luminate Shopper Behavior reports to pinpoint the right space for their products.

Learn how a pretty sweet supplier targeted an opportunity to grow from their space on the shelf, thanks to Walmart Luminate Shopper Behavior reports.

When Merchants and suppliers have access to the same rich retail data insights, they can make timely and transformative decisions together. Discover how making modular shifts, testing new product concepts, and more can happen with more confidence.

The centerpiece of Thanksgiving dinner is the subject this case study. Learn how a Merchant used Walmart Luminate Shopper Behavior to dig into holiday buying behaviors.

By surveying 400 verified customers in our Walmart Customer Spark Community, we learned how shoppers discovered new household products—and how confident they felt they'd repurchase them.

Take a peek into how Walmart Luminate is driving collaboration and innovation with omnichannel visibility for one of the sweetest companies around.

As companies rely more on data, it will become more important for them to keep up with its evolution.

When DSD suppliers don’t have the latest inventory metrics, in-store and pick-up sales are lost—and customers lose long-term confidence. It’s time to flip this story—with near real time inventory metrics.

With 17+ reports delivering crucial metrics and key insights, Shopper Behavior is the key to understanding the profiles and behaviors of your category and brand shoppers.

Discover how Walmart's first-party sales and inventory data from every channel can help you sidestep common forecasting pitfalls, improve performance, and succeed.

A Walmart supplier wants to pitch an opportunity to drive incremental sales by creating a regimen between Product A and Product B in the same category.

All treats, no tricks. Walmart Luminate Shopper Behavior digs into Halloween candy popularity state by state. Learn which sweets come out on top.

We've uncovered new insights around back-to-class season that bring to light opportunities for suppliers and how they can adapt to changing customer trends.

We were hard at work during FY24, and Walmart Luminate has a lot to show for it. Learn more about the advancements, enhancements, and updates we made and the milestones we hit.

Explore what’s hot for summer toys and see how Walmart Luminate can dive into the trends to deliver actionable, customer-centric insights for your brands.

Learn how Post Consumer Brands leveraged Walmart Luminate Charter to make data-driven assortment recommendations at the item level.

Build surveys using quantitative reports and review consumer responses more intuitively in Customer Perception. Learn how the Compare feature can help you gain deeper understanding of your survey results and audience.

Our revamped and enhanced Insights dashboard offers an immersive full business view and more new features designed to tailor your experience. Learn how it can help answer key business questions for you and your team.

How do you unlock category growth for a best selling product? Learn how Mondelez discovered new ways to enhance the assortment and grow by digging into cracker and cookie shopper data.

When Solenis heard rumblings about being delisted, they knew they had to act fast to stay on the shelf. Discover how Customer Perception and Channel Performance Charter helped this supplier save its season—and its outlook.

How one Walmart Merchant is keeping customer feedback the centerpiece of sales and inventory planning this holiday season.

Listening to customers is crucial to winning. Through shopper feedback and insights from Walmart Luminate Charter, Georgia-Pacific pinpointed consumer needs and launched a new product to meet them.

Combining messaging with a new modular and campaign activations enabled Kenvue to educate customers on proper wound care and grow in the category. Learn how the did it.

Creating a better shopping experience is always a good idea. Discover how Kimberly-Clark leveraged customer data and remapped the modular to meet customer needs and add excitement at the shelf.

Brand-loyal shoppers struggled to find their favorite Violife products in their Walmart stores. Read how Upfield zeroed in on product, shopper, and store-level sales data to help fill in the assortments gaps and improve customer experience.

Do you really know who your customers are? Pulmuone dug deep into data with Walmart Luminate Charter to identify their category shoppers and discover new ways to meet their needs.

When Kraft Heinz noticed inconsistent and incorrect aisle flow across Walmart stores, they worked with their Merchant to get to the bottom of the problem.

Just one Shopper Behavior report helped Sanofi dive deeply into health care and wellness category analysis. Learn more about the insights revealed with Performance in Detail.

Walmart Luminate uncovers customer strategies for the Big Game during inflation: Home celebrations, digital recipes, and smaller gatherings take center stage.

Collaboration is key in edging out the competition. Learn how synchronized data in Walmart Luminate can help you move faster and make better business decisions.

Shopper sentiment can make or break a new product launch. Learn how Walmart Luminate validated customer responses with data for a compelling business case.

The saying goes, the customer is always right, but when you use Walmart Luminate Customer Perception Research Services, it is also: the customer is always heard.

When in doubt, ask the customer. Learn how Walmart Luminate Customer Perception provided the insights needed to move a new product to an optimal location in the aisle.

Learn how American Greetings leveraged near real-time data using Channel Performance Charter to win Online Pickup and Delivery orders on Valentine’s Day.

The circle of life applies to products, too. Discover how Walmart Luminate Charter lends support at every stage of the product lifecycle with customer insights and Walmart first-party data.

Understand Walmart customers' online pick-up and delivery habits using insights from Walmart Luminate Customer Perception and Channel Performance Charter.

Learn how Bayer tapped into the verified shoppers in the Walmart Spark Customer Community to gain insights about four digestive health products as part of their pre-launch strategy.

Data quality is more than an industry buzzword—it's the foundation of informed business decisions. Dive into this insightful article penned by Linda Lomelino, Director of Product Management at Data Ventures, where she shares her key takeaways from the Insights Association's recent town hall webinar addressing the current state of data quality.

Unlock new learnings with Walmart Luminate products. Explore our course catalog and join a webinar included with your Walmart Luminate Charter subscription.

Enhance operational efficiency with Channel Performance Charter

Unleash your brand's full potential with the power of Walmart Luminate Charter.