From aisle to app, discover how Scintilla empowers you to optimize your omnichannel strategy and connect with customers where it matters most.

Win the back-to-school season with Scintilla granular insights.

Watch how Scintilla can help you increase online traffic, visibility, and ultimately conversions.

Access to Walmart first-party data via Scintilla can help save time and boost the customer experience ahead of a natural disaster

Our new dashboards and metrics are here to help your digital strategy at Walmart. Track keywords, analyze pre-purchase behaviors, uncover shopping missions, and more.

Delivering greater insights and improved flexibility for data-driven, customer-centric business decisions.

Leverage an always-on solution to understand shopping behaviors driving your business performance at Walmart in seconds instead of hours.

Explore how Scintilla Customer Perception is enabling more agile research and accelerated insights

Walmart’s newest digital insights deliver clarity, speed, and results in a dynamic eCommerce environment

Learn how 1888 Mills leveraged Scintilla to develop a deeper understanding of how Walmart shoppers perceived their products on the shelf.

Walmart Data Ventures’ latest eBook explores the trusted, verified shoppers that make up the Walmart Customer Spark Community

See the where of the buy in full omni detail. Discover how Channel Performance can help you leverage data science insights to receive the crucial business insights you need.

Henkel found a significant opportunity to learn more about their customers and refocus the category with Scintilla insights.

When Kinder’s noticed a disconnect between Walmart shoppers and a category assortment, they leveraged Scintilla to develop a game plan that met the customer’s needs.

This summer, Walmart Data Ventures launched Digital Landscapes as the fourth module of Scintilla. Since then, Digital Landscapes has equipped suppliers of all sizes, across all verticals, with deeper insights into how Walmart shoppers find, consider, and select products as they make purchase decisions.

The hustle and bustle of the holiday season is officially here. As customers prepare to deck the halls and stuff the stockings, suppliers are still looking for ways to ensure their products make it under the tree.

With a price decrease looming, a supplier leveraged Scintilla to predict what cannibalization might occur within the category.

Hear how Stacie Furlano and her team use Walmart’s first-party data to gain deeper, granular insights that help them meet shoppers’ needs.

Hear how Ashley Wolfenden and her team at Revlon went from using past assumptions to predicting customers' changing needs with clear insights.

Learn how a supplier leveraged Scintilla to address a decline in sales and improve both a product and its performance.

Hear how Lisa Christianson and her team at PepsiCo use Walmart’s first-party data to optimize in-store service and product availability.

Hear how Rylee Rogers and her team at Coca-Cola foster stronger collaboration by shifting to first-party data.

Hear how Kwa'tavius Terry and his team at Coca-Cola unlock data-driven insights to power in-store business growth and meet consumers’ needs.

Hear how Paul Hartsock and his team at Intradeco use Walmart data to speak directly with verified shoppers and understand their category health.

Hear how Erin Rowland and her team at Intradeco harness Walmart’s first-party data to hyper target shopper feedback and drive sales.

Hear how Dale Clark and his team at Hershey tap into the voice of the Walmart customer to grow seasonal sales.

Learn how we’re empowering suppliers through new customer-centric research offerings

A larger bottle of bleach reached out to price-sensitive shoppers. Learn how a Merchant discovered the opportunity for sales growth with Scintilla Shopper Behavior.

See the why behind the buy with new clarity. Better customer conversations await you with Scintilla.

When it's time to load up on school supplies, do you shop online or in the store? Learn about Back to School shopping trends and explore how our community plans to tackle their lists.

In a product pickle? Read how a Merchant used Scintilla Shopper Behavior reports to inform the launch strategy for a new product on the heels of a shortage in the category.

A Walmart Merchant wanted to understand whether seasonal roasters (whole poultry) deserved valuable shelf space among competing offerings. Read how Scintilla Shopper Behavior helped reveal metrics he needed to quantify how valuable roasters were to customers, not just his bottom line.

Discover how Scintilla Shopper Behavior reports can detail how customers are planning to shift spending and shopping habits to make their dollar stretch further this Thanksgiving.

On shelves, you can only do so much to stage products in a way that reflects customer decision making. Online? That’s a different story. Read how Shopper Behavior can reveal insights behind customer choices.

When customers can’t find an item, they switch to the next best thing. Learn how anticipating what they reach for can help keep sales in your category.

Seasonal festivities bring out upmarket behaviors across many categories. So, how can you better position your products and branch out to aspirational audiences?

What happens when one product changes the way customers shop for everything in the basket?

Love is in the air, but how are folks going to celebrate Valentine’s Day? We surveyed our Walmart Customer Spark Community for a sneak peek at their Cupid-fueled purchases and plans.

See the what behind the buy. Reveal the customer journey to reimagine your shopper experience with Scintilla.

Scintilla provides Merchants and suppliers access to deep, first-party customer and store insights to fuel smarter, faster decision-making.

When it seems like two problems need the same answer, Scintilla Shopper Behavior sures up your conclusions.

When one supplier acquires a similar brand in their category, the Merchant wants to understand any potential overlap. With Scintilla, they create a holistic approach.

Store placement can be key to product success. Read how one supplier leveraged Scintilla Shopper Behavior reports to pinpoint the right space for their products.

Learn how a pretty sweet supplier targeted an opportunity to grow from their space on the shelf, thanks to Scintilla Shopper Behavior reports.

The centerpiece of Thanksgiving dinner is the subject this case study. Learn how a Merchant used Scintilla Shopper Behavior to dig into holiday buying behaviors.

Take a peek into how Scintilla is driving collaboration and innovation with omnichannel visibility for one of the sweetest companies around.

As companies rely more on data, it will become more important for them to keep up with its evolution.

With 17+ reports delivering crucial metrics and key insights, Shopper Behavior is the key to understanding the profiles and behaviors of your category and brand shoppers.

A Walmart supplier wants to pitch an opportunity to drive incremental sales by creating a regimen between Product A and Product B in the same category.

All treats, no tricks. Scintilla Shopper Behavior digs into Halloween candy popularity state by state. Learn which sweets come out on top.

We've uncovered new insights around back-to-class season that bring to light opportunities for suppliers and how they can adapt to changing customer trends.

Explore what’s hot for summer toys and see how Scintilla can dive into the trends to deliver actionable, customer-centric insights for your brands.

Learn how Post Consumer Brands leveraged Scintilla to make data-driven assortment recommendations at the item level.

Build surveys using quantitative reports and review consumer responses more intuitively in Customer Perception. Learn how the Compare feature can help you gain deeper understanding of your survey results and audience.

Our revamped and enhanced Insights dashboard offers an immersive full business view and more new features designed to tailor your experience. Learn how it can help answer key business questions for you and your team.

How do you unlock category growth for a best selling product? Learn how Mondelez discovered new ways to enhance the assortment and grow by digging into cracker and cookie shopper data.

When Solenis heard rumblings about being delisted, they knew they had to act fast to stay on the shelf. Discover how Customer Perception and Channel Performance Charter helped this supplier save its season—and its outlook.

How one Walmart Merchant is keeping customer feedback the centerpiece of sales and inventory planning this holiday season.

Listening to customers is crucial to winning. Through shopper feedback and insights from Scintilla Charter, Georgia-Pacific pinpointed consumer needs and launched a new product to meet them.

Combining messaging with a new modular and campaign activations enabled Kenvue to educate customers on proper wound care and grow in the category. Learn how the did it.

Creating a better shopping experience is always a good idea. Discover how Kimberly-Clark leveraged customer data and remapped the modular to meet customer needs and add excitement at the shelf.

Brand-loyal shoppers struggled to find their favorite Violife products in their Walmart stores. Read how Upfield zeroed in on product, shopper, and store-level sales data to help fill in the assortments gaps and improve customer experience.

When they wanted to better understand and improve the shopping experience related to on-shelf availability in the chilled beverages category, Tropicana turned to Scintilla.

Do you really know who your customers are? Pulmuone dug deep into data with Scintilla to identify their category shoppers and discover new ways to meet their needs.

When Kraft Heinz noticed inconsistent and incorrect aisle flow across Walmart stores, they worked with their Merchant to get to the bottom of the problem.

Just one Shopper Behavior report helped Sanofi dive deeply into health care and wellness category analysis. Learn more about the insights revealed with Performance in Detail.

Scintilla uncovers customer strategies for the Big Game during inflation: Home celebrations, digital recipes, and smaller gatherings take center stage.

Collaboration is key in edging out the competition. Learn how synchronized data in Scintilla can help you move faster and make better business decisions.

The saying goes, the customer is always right, but when you use Scintilla Customer Perception Research Services, it is also: the customer is always heard.

When in doubt, ask the customer. Learn how Scintilla Customer Perception provided the insights needed to move a new product to an optimal location in the aisle.

Learn how American Greetings leveraged near real-time data using Channel Performance to win Online Pickup and Delivery orders on Valentine’s Day.

The circle of life applies to products, too. Discover how Scintilla lends support at every stage of the product lifecycle with customer insights and Walmart first-party data.

Understand Walmart customers' online pick-up and delivery habits using insights from Scintilla Customer Perception and Channel Performance.

Data quality is more than an industry buzzword—it's the foundation of informed business decisions. Dive into this insightful article penned by Linda Lomelino, Director of Product Management at Data Ventures, where she shares her key takeaways from the Insights Association's recent town hall webinar addressing the current state of data quality.

Enhance operational efficiency with Channel Performance

Unleash your brand's full potential with the power of Scintilla.

Read how Scintilla’s expansion to Mexico and Canada later this year will help power data-driven business decisions and reveal customer insights in new markets.

Our latest innovation dials into pre-purchase behaviors to reveal insights into how customers find and shop for your products. Explore how Digital Landscapes can help shape decisions to enhance the top of your sales funnel and improve conversions.

No need for the advanced tech lift of ingesting data. Learn how BI Link streamlines the process and makes it easier to access your Scintilla data.

Our official Sales Analysis certification helps you gain the skills and expertise needed to conduct thorough analysis of your product line, examine customer behavior, and track performance.

Discover how Customer Perception Concept Tests let you test multiple concepts in one project, enabling more informed, customer-centric decisions.

Gain deeper insights into how Walmart customers use your products with Image Capture in Customer Perception.

Walmart DSD Suppliers can now optimize inventory management through unprecedented visibility with Walmart’s Market Fulfillment Center Assortment API for Scintilla.

Discover how report selection updates in Shopper Behavior can enhance and simplify your experience when you’re looking for the right report for your business needs.

Gain the answers that mean the most for your business. Explore topics, questions, and Customer Perception pro tips in this eBook that gets the conversation started.

A new segmentation in Shopper Behavior helps you explore where shoppers prefer to shop. Learn more about the customer metrics revealed with Channel Preference Segmentation.

Walmart's first-party insights for back-to-class success

Discover how Custom Datasets for Scintilla Channel Performance Report Builder allows you to unlock predefined datasets and tailor reports to help meet your unique business needs.

Scintilla Customer Perception introduces an updated product hierarchy drop down menu to easily access the specific categories and subcategories you need

The latest update to Shopper Behavior introduces the Switching on Units report to understand the impact of demand elasticity.

Learn how this Shopper Behavior report provides deeper analysis of shopper patterns so you can adjust strategies to retain loyal customers while attracting new ones.

Discover why Walmart customers are already haunting store shelves

Sales Tender data for Scintilla helps you identify potential growth opportunities through data that digs into how Walmart shoppers purchase your product.

Media activation made seamless. Learn how Scintilla and Walmart Connect have teamed up to create this solution that streamlines the process.

Today we hosted our second-annual Inspire event where we brought together suppliers and merchants for a full day of conversations on how to analyze granular data to gain greater insights into your business – and what exciting opportunities the future holds for Walmart Data Ventures.

Explore how Mondelez International used Scintilla data to better understand Walmart shoppers as they worked to make Walmart a premium cookie destination.

Learn how Bayer tapped into verified shoppers in the Walmart Spark Customer Community to gain insights about four digestive health products as part of their pre-launch strategy.

Learn how Metrolina Greenhouses utilized Scintilla and discovered how Walmart’s Lawn and Garden section is a gateway to sales across the store.

Ahead of upcoming line review, Stavis Seafoods data-driven approach uncovered areas of potential growth and helped optimize an assortment that resonated with Walmart shoppers.

To test out a new modular, Kimberly-Clark and Walmart teamed up to find a layout that encouraged growth in the category and appealed to customers.

Black Rifle Coffee Company: They’re Hot and Cold, Yes and No?

Learn how identifying the customer and matching distribution footprints revealed a gap—and an opportunity for growth—in the Milk and Yogurt categories.

Learn how Channel Performance data helped clean up OPD rates for a popular but bulky product from Freudenberg Home and Cleaning Products.

Unlock the unprecedented value of Scintilla customer insights with the only official product certification available, straight from the experts behind it all.  

Back-to-school routines are in full swing for most families, from navigating the drop-off line to juggling after-school practices.

Learn how a lawn and garden supplier leveraged Scintilla data to increase their online page views and improve their Return on Ad Spend (RoAS).

When Palmer’s wanted to add new items to their assortment, they leveraged insights gained from Scintlla to avoid cannibalization.

Learn how Wells Blue Bunny leveraged Scintilla to diagnose sales decline and create a strategy for positive course correction.

When Splenda wanted to expand their assortment, they turned to Scintilla to help them make a confident decision.

Leading up to their line review, Kraft Heinz utilized Scintilla to make more customer-focused decisions and reimagine the aisle.

Walmart Luminate has a new name—and it’s a nod to our heritage and our continuing story

Walmart customers are doubling down on what matters most to them: value, convenience, and meaningful connection with brands.

Leave lag behind with a new secure way to build and stay connected to Walmart’s first-party data.

Unlock richer, more diverse insights with our exclusive Walmart Customer Spark Community in Customer Perception.

Jennifer Lindner, Senior Director of Product Marketing at Walmart Data Ventures, shares how she transforms complex data into compelling stories that drive business decisions.

Alyssa Niemiec, Director, Business Strategy shares her unique career journey and insights into how data is shaping the future of business at Walmart.

Shelly McDougal, Head of Product Operations and New Markets at Walmart Data Ventures, discusses how she uses data to drive strategic decisions and fuel successful market expansions in Canada and Mexico.

Get answers to some of your biggest questions and learn more about Scintilla directly from the source.

Read the updated Answers with Impact eBook to explore the most up-to-date Shopper Behavior report breakdown.

Learn how E.T. Browne leveraged Scintilla to diagnose the cause of an inventory dip and adjust their strategy for organic growth.

Understand evolving consumer behavior and power your brand's success with Scintilla’s integrated insights ecosystem.

Confidently target the right audiences with granular shopper behavior data from Scintilla.

Take a look back at Scintilla’s user-experience enhancements deployed in the first quarter of 2025.

Get a clearer view of how shoppers buy and how your products perform with Scintilla.

Develop a strategic, customer-first assortment with Scintilla Shopper Behavior ADD

Backed by data-driven insights, DUDE Wipes breaks into new category at Walmart with exclusive launch of LiL’ DUDE Wipes

How Walmart Private Brand’s leveraged Scintilla to take a customer-centered approach to assortment updates.

Recap Inspire 2025 as more than 1500 Walmart suppliers attended and displayed the power of Scintilla to drive business outcomes

Explore how Pratt transformed a low-performing assortment into a winning lineup.

Find out how Well’s enterprises transformed challenges into opportunities with first-party data

Learn how reimagining their retail media with data-led planning helped Chobani win more Walmart shoppers.

Learn how Red Bull created an edge for Walmart in the Energy Drink category with Scintilla insights.

Discover how i-Health used Scintilla insights to expand their assortment with innovative products, creating a new feminine health destination at Walmart.

See how No7 Beauty combined smart insights and real-world action to grow its share in Walmart’s Face Care aisle.

See how NatureSweet uncovered a strategic pack size strategy driven by consumer preference

Discover how Next Phase Enterprises used Scintilla insights to turn the loss of shelf space in the Produce Dips, Dressings, and Vegetarian category into a $6.6M opportunity.

Learn how Scintilla is powering Colgate-Palmolive’s collaboration and growth at Walmart.

Discover how Jel Sert turned just 2.5 weeks of Scintilla access into a winning Line Review, driving the launch of a new brand and product.

Learn how Scintilla helped Fiskars unlock their ship-to-home potential at Walmart.

Learn how O’Keeffe’s used Walmart first-party data to help grow their presence in the Foot Care aisle.

Learn how MGA Entertainment used Scintilla insights to prepare and deploy a successful launch of Wonder Factory.

Learn how Kinder’s uses Scintilla for data-based innovation and incremental growth at Walmart.

Learn how Beaver Street Fisheries used Scintilla to fuel merchant partnerships at Walmart.

Learn how Hanes used Scintilla to show the value beyond POS data at Walmart.

Kimberly-Clark used Scintilla insights to reveal key category gaps, guide smarter merchandising and innovation, and drive new shoppers, higher basket adds, and market share gains.

Kids2 leaned on Scintilla insights to maximize their growth within the Stroller category at Walmart

Learn how Post Consumer Brands used Scintilla insights to make customer-centric assortment recommendations.

Learn how Reynolds used Scintilla to identify and help reverse a sales decline at Walmart.

Tyson deployed Scintilla to help them quickly launch the new Buena Mesa brand at Walmart.

Learn how Scintilla helped Walmart turn shopper preferences into winning strategies within the outdoor power equipment aisle.

Utilize a new tab in Scintilla to quickly gain end-to-end visibility of how inventory flows through the supply chain at Walmart.

Unlock new and more relevant insights, specific to your business needs.

Make more customer-centric assortment recommendations with improved visibility into how bundles are performing.

Learn how the next evolution of Scintilla has been improved and streamlined so suppliers can focus on the insights that matter.

How Christine Rearick and Fruit of the Earth use Walmart first-party data to prepare for line reviews.

Designed around real field feedback, Scintilla In-Store brings essential tools, data, and supplier-assigned activities into one unified app to help field teams work faster, support informed decision-making, and drive stronger results.

Colgate‑Palmolive used Scintilla’s customer sentiment and operational insights to transform holiday planning into a seasonal strategy that improved alignment, innovation, and execution.

New Scintilla Digital Landscapes enhancements deliver deeper, end-to-end insight into how Walmart customers discover, engage, and convert.

See why AI Insights in Scintilla Customer Perception is a powerful new feature that amplifies your insights.

Get brand‑level insights into shopper behavior and digital performance to better serve customers and grow sales.

How Scintilla helps Walmart suppliers shape smarter product development.

Advice for new Scintilla subscribers from Christine Rearick of Fruit of the Earth on bringing clarity to the business and minimizing surprises.

After its assortment was expanded at Walmart, Sno Balls To Go identified unexpected sales growth—and new insights into how the brand was viewed in the aisle.

Learn how Scintilla helped Fiskars unlock their ship-to-home potential at Walmart.

Tyson deployed Scintilla to help them quickly launch the new Buena Mesa brand at Walmart.

Find out how Well’s enterprises transformed challenges into opportunities with first-party data

Henkel found a significant opportunity to learn more about their customers and refocus the category with Scintilla insights.

See how NatureSweet uncovered a strategic pack size strategy driven by consumer preference

Learn how Kinder’s uses Scintilla for data-based innovation and incremental growth at Walmart.

Learn how Red Bull created an edge for Walmart in the Energy Drink category with Scintilla insights.

Explore how Pratt transformed a low-performing assortment into a winning lineup.

Scintilla Media Data Feed securely connects Walmart Connect advertisers and their partners to operational and retail data, enabling smarter planning, efficient optimization, and measurement against total business outcomes.

Discover how i-Health used Scintilla insights to expand their assortment with innovative products, creating a new feminine health destination at Walmart.

Discover how Jel Sert turned just 2.5 weeks of Scintilla access into a winning Line Review, driving the launch of a new brand and product.

Learn how Reynolds used Scintilla to identify and help reverse a sales decline at Walmart.

Kimberly-Clark used Scintilla insights to reveal key category gaps, guide smarter merchandising and innovation, and drive new shoppers, higher basket adds, and market share gains.

Learn how O’Keeffe’s used Walmart first-party data to help grow their presence in the Foot Care aisle.

Learn how Scintilla is powering Colgate-Palmolive’s collaboration and growth at Walmart.

Ron Tiarks of Sno Balls To Go on how Scintilla can help small suppliers scale their business at Walmart.

Christine Rearick of Fruit of the Earth on how Scintilla can help suppliers save time and speak the same language as their merchants.

Get brand‑level insights into shopper behavior and digital performance to better serve customers and grow sales.

A look back at how updates across Scintilla and Scintilla In-Store enabled you to turn insights into faster action.

Ahead of this summer's major international soccer matches, Walmart Data Ventures research found that fans were making larger grocery trips to prepare for watch parties while keeping value top of mind.

Get a persistent pulse on the health of your business at Walmart with a more connected Scintilla experience—bringing key insights together to help you shorten the distance from insight to action.