Now you can see how your products are used by customers as part of Scintilla Customer Perception research. Image Capture is a new question type that enhances quantitative surveys by providing an inside look at how Walmart customers are using your products, deepening your ability to conduct product testing, including innovation or renovation.
With Image Capture, ask customers for images to easily gain insights into:
- Product usage: understand exactly how your products are used in the customer’s environment
- Product feedback: gather visual feedback and insights for future product development
- Brand perception: understand how your brand is perceived and what adjustments are needed to align with customer expectations
- Advertising effectiveness: review uploaded images of ads customers have seen, both off and online, to understand their shopping journey and gauge the effectiveness of various campaigns, brand recall, and the impact of advertising campaigns
- Trend identification: customers can be asked to share products, styles, or trends they’ve adopted, helping to inform product development, marketing, and brand positioning
