Keeping pace with price sensitive shoppers
How Walmart Private Brand’s leveraged Scintilla to take a customer-centered approach to assortment updates
The needs of the price sensitive shopper constantly ebb and flow. That’s why the Walmart Private Brand’s team leverages Scintilla’s integrated insights ecosystem to meet these customers stride for stride by bringing quality, cost-effective products to the aisle.
Recently, they explored an expansion of the Private Brand’s lineup in the high-velocity Dry Grocery category. Through Scintilla’s insights they were able to identify updated assortment opportunities and ensured they were adding the right products to the shelf at the right value. They executed on this customer-centric approach by harvesting actionable data, quickly validating concepts, and exploring their hypothesis.
Check out their case study to learn more.
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