How MGA Entertainment Used Scintilla for a Successful Product Launch
MGA Entertainment used Scintilla insights to prepare and deploy a successful launch of Wonder Factory
To help ensure a successful launch of their new Wonder Factory brand in the Dough & Compounds category, MGA Entertainment leaned on Scintilla.
To help pull this off, MGA used insights from across Scintilla, including Channel Performance, Customer Perception, and Shopper Behavior, to identify whitespace opportunities, validate their pre-launch strategy, and analyze post-launch customer behaviors. With Scintilla helping to guide a successful launch in an already established category at Walmart, MGA gained the insights and confidence to prepare for the global retail execution of their new brand.
Learn how their efforts resulted in actionable insights that helped optimize their placement and prove their value to the aisle.
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