Insights
Learn how to gain deeper knowledge into the customer, categories, and channels that matter most.
Filters
Discover how report selection updates in Shopper Behavior can enhance and simplify your experience when you’re looking for the right report for your business needs.
Learn how the next evolution of Scintilla has been improved and streamlined so suppliers can focus on the insights that matter.
See how NatureSweet uncovered a strategic pack size strategy driven by consumer preference
Learn how Post Consumer Brands used Scintilla insights to make customer-centric assortment recommendations.
See how No7 Beauty combined smart insights and real-world action to grow its share in Walmart’s Face Care aisle.
Learn how Scintilla helped Fiskars unlock their ship-to-home potential at Walmart.
Discover how Next Phase Enterprises used Scintilla insights to turn the loss of shelf space in the Produce Dips, Dressings, and Vegetarian category into a $6.6M opportunity.
Discover how i-Health used Scintilla insights to expand their assortment with innovative products, creating a new feminine health destination at Walmart.
Find out how Well’s enterprises transformed challenges into opportunities with first-party data
Learn how reimagining their retail media with data-led planning helped Chobani win more Walmart shoppers.
Learn how Scintilla is powering Colgate-Palmolive’s collaboration and growth at Walmart.
Explore how Pratt transformed a low-performing assortment into a winning lineup.
Win the back-to-school season with Scintilla’s granular insights.
Gain a competitive edge with Scintilla's integrated insights ecosystem.
Leave lag behind with a new secure way to build and stay connected to Walmart’s first-party data.
New name, same great experience
When Splenda wanted to expand their assortment, they turned to Scintilla to help them make a confident decision.
When Palmer’s wanted to add new items to their assortment, they leveraged insights gained from Scintilla to avoid cannibalization.
Ahead of upcoming line review, Stavis Seafoods data-driven approach uncovered areas of potential growth and helped optimize an assortment that resonated with Walmart shoppers.
Learn how Channel Performance data helped clean up OPD rates for a popular but bulky product from Freudenberg Home and Cleaning Products.
Learn how identifying the customer and matching distribution footprints revealed a gap—and an opportunity for growth—in the Milk and Yogurt categories.
©2025 Walmart Inc. All rights reserved.
