How should a Walmart supplier with a large existing assortment approach the addition of new items while ensuring the expansion won’t cannibalize the current lineup?
That’s the problem E.T. Browne faced with their brand, Palmer’s. With an already robust lineup of beauty and personal care products across eight different Walmart categories they wanted to expand their selection with two new sizes of already available products. However, they understood they needed to do so tactfully.
The team partnered with their Walmart Merchant to ensure they were aligned with Walmart’s already established Hand and Body Lotion strategy. Their findings from Scintilla Shopper Behavior Assortment Deep Dive helped them understand what items were selling, if they were reaching enough shoppers, and how important their products were to their most loyal shoppers.
