The complete guide to Scintilla Customer Perception

Unlock the full potential of Customer Perception. See the capabilities and research approaches that Walmart suppliers use to drive better decisions.

Monday, June 1, 2026

Scintilla Customer Perception is designed to support more than traditional survey research.

Many supplier teams start with a single use case—whether that’s a survey, a concept validation, or a quick read on shopper feedback. But the platform is designed to do that and more.

Our new eBook highlights the capabilities and use cases that teams often overlook, from precision shopper targeting to research approaches that unlock deeper insights.

See how Customer Perception can support decisions across the full product lifecycle.

What you’ll see inside

The guide walks through how Customer Perception combines capabilities to make research more flexible and actionable.

You’ll see how suppliers can:

Reach verified Walmart shoppers tied to real purchase behavior through the Walmart Customer Spark Community.
Target precise audiences connected to their category decisions using more than 9,000 audience variables, including demographic and transactional data down to the product, store, or channel level.
Capture feedback through multiple research approaches, including quantitative surveys, qualitative video feedback, and in-home usage tests (IHUTs).
Work with research experts who provide strategic guidance when interpreting results and defining next steps.

These capabilities come together to support a range of business decisions, helping teams move from uncertainty to clear direction.

If you’re looking to get more value from Customer Perception and expand how it supports your business decisions, this guide provides a closer look.

Download the eBook

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The complete guide to Scintilla Customer Perception