O-Cedar Spin Mops from Freudenberg Home and Cleaning Solutions is the largest driver of sales in the Mops and Brooms category. As Spin Mops demand grew, the team realized there was a roadblock to success: Capacity. It became increasingly difficult to make enough room on the shelf for the bulky products and because they sold quickly, it was hard to keep up with demand for in-store and Online Pickup and Delivery (OPD) orders.
Freudenberg first tapped into Scintilla Channel Performance to identify Walmart stores with total omni-demand that was far above its modular capacity, therefore causing high nil pic rates and low first-time pic rates. They decided those stores needed a "Spin Zone."
