Turn uncertainty into opportunity with Scintilla Shopper Behavior
Tap into Walmart shopper insights to stay agile, informed, and ahead—no matter what the market brings.
In today’s ever-changing world, understanding the shopper is more crucial than ever. Scintilla Shopper Behavior by Walmart Data Ventures provides a comprehensive suite of reports that offer actionable insights into the profiles and behaviors of category and brand shoppers. Build on those insights with Scintilla Channel Performance Report Builder and Insights Dashboard to help you explore the “where” of the buy in new granularity—because in a world of endless consumer choice, availability is everything. Here are a few ways Shopper Behavior, Report Builder, and Insights Dashboard can help you unlock greater insights.
Assess Promotional Activities
- Understand how promotional activities are performing in the current environment with Shopper Behavior’s Promotions report and evaluate their effectiveness to ensure they are driving the desired results.
- Gain additional, hourly insights into how products are performing during promotions with Report Builder’s Hourly Store Inventory dataset. Access greater visibility into available inventory by viewing inventory flow from the supplier to the store, backroom to the shelf, and the shelf to the customer’s basket to stay prepared to meet customer demand.
Understand Shift in Spend
- Recognize how shoppers are shifting their spend between brands and categories with the Shopper Behavior Switching report to inform strategies to retain customers.
- Leverage the Insights Dashboard’s Higher Level Hierarchy View to investigate how shoppers are shifting spend across departments, sub-categories, brand and at the item level. Across these views you’ll also be able to breakdown by brand to help spot more nuanced changes.
Inform Product Assortments
- Inform and refine your product offerings with the Shopper Behavior Assortment Deep Dive Customer Priority report, ensuring your assortment meets the needs of shoppers while focusing on maintaining your profitability.
- Inform your product assortment with the Report Builder Custom report. By leveraging the Store Customer Returns, Store Fulfillment (OPD), Store Sales, and Store Inventory tables and you can garner tailored insights that help illuminate which products were most important to customers based on what they shopped for, what they returned, and why. You can also investigate if the store’s inventory and fulfillment played a role in impacting the customer’s decision making.
Identify Key Customers and Products
- Identify and analyze loyal customers and track changes in loyalty with the Shopper Behavior Best Customer report to help uncover opportunities to enhance engagement and maximize the impact of high-value customers.
- In tandem with the Best Customer report, use the Report Builder Store Sales & Inventory and Omni Sales report to track the best preforming products over the last 104 weeks. Together, these reports provide insight into best-selling products and frequently engaged shoppers to make more informed decisions regarding what to keep in stock and who you can expect to purchase.
Gain Deeper Insights into Product Performance
- Gain granular insights that enable more data-driven decisions with the Shopper Behavior Performance in Detail report’s view into the performance of specific product lines and categories.
- Test out the beta version of the Report Builder Register Sales report to gain deeper insights into the performance of specific product items sold in-store for the last 52 weeks through various checkout methods such as Store, Fuel Center, Manned, or Self-Checkout.
With Shopper Behavior, you can stay in sync with Walmart shoppers and make data-driven decisions that align with shopper sentiment. And with Report Builder and Insights Dashboard you can access the relevant Walmart data in a more accessible way for insights that help you make smarter decisions rooted in data.
Ready to explore how the tools in Scintilla’s product suite can help you make faster, smarter decisions? Download our Answers with Impact eBook and learn how Scintilla can help you better understand the Walmart shopper, assess your performance, and optimize your business strategies.
Don’t have a Scintilla subscription? Schedule some time with our team of experts.
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