Anticipating a nationwide price decrease for one of The Fishin’ Company’s products, their Walmart Merchant asked them to assess potential cannibalization effects. By leveraging insights gained from Scintilla, the team at The Fishin’ Company was no longer tied to the raw, objective data of the past. They now had a vast supply of subjective data to answer questions like “Who is the customer?” and “Why and how are they purchasing our products?”.
Armed with Channel Performance Report Builder alongside various Shopper Behavior reports, they set out to make their predictions.
