Scintilla has allowed us to dig into our categories in ways we haven’t before. We’re learning who the consumer is and how to best serve them in specific, strategic ways.
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Granular data, greater insights
With first-party Walmart data and insights from Scintilla, you can tap into the needs of your customers—and optimize your omnichannel operations—more quickly and keenly than ever before.
With the power of Scintilla, it’s helped us meet the category needs efficiently.
Barbara Tingle , Category Management | Horizon Organic
We were talking to actual Walmart customers…it really made the data that much more valuable.
Shaun Schoonhoven , Sales Director | Metrolina Greenhouses
We are bringing data-driven decisions from Scintilla to help reach our goals.
Leslie Meola , Customer Vice President, Biscuit | Mondelez International
Powered by Walmart first-party data, Scintilla is the single source of truth for suppliers large and small who want to understand and grow their business at Walmart. Scintilla Boards provide a persistent pulse on the health of your business, while Scintilla modules deliver the deeper insights you need to take action.
Boards
View key metrics in centralized dashboards
Get the most important insights through seamless, at-a-glance views, so you can quickly spot signals, align teams, and shorten the distance from insight to action.
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Customer Perception
Gain direct access to customer mindsets
Engage in conversations with double-verified Walmart shoppers through surveys, in-home usage tests, and beyond—with our Research Services team available to enhance your approach.
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Digital Landscapes
See how customers search and shop for your products
Explore the customer journey before shoppers make a purchase with insights powered by pre-purchase behavioral data from Walmart.com and the Walmart mobile app.
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Insights Activation
Find new opportunities for media activations
Uncover compelling opportunities to help you grow your business at Walmart by applying shopper behavior trends and insights to Walmart Connect Display campaigns.
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Report Builder
Dive deep into Walmart omnichannel data
Track the operational and omnichannel metrics you need. Customize, schedule, and share reports to understand the factors driving (or limiting) your performance at Walmart.
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Shopper Behavior
Dig deeper into the basket
Uncover richer-than-ever basket insights with transaction data versus receipt scans. Understand behaviors, from loyalty to switching, to discover unmet customer needs and grow the category.
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With Scintilla In-Store, third-party field representatives can connect Walmart store insights with item information while unifying tasks, planning, and certifications in a centralized tool made specifically for fieldwork.
Unify third-party fieldwork in a mobile app
Field groups such as Preferred Service Providers, Direct Store Delivery teams, and Supplier Retail Teams can work smarter, faster, and more confidently using a data-powered mobile app.
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