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More data and expanded capabilities, built from your feedback: A quarterly lookback

Unlock new and more relevant insights, specific to your business needs

At Walmart Data Ventures, we reflect on the progress we’ve made every quarter and the feedback that helped us get there. Last quarter, our focus for Scintilla was clear: Give our suppliers more data and new ways to analyze it.

You asked for deeper insights, faster access, and more relevant views of your business at Walmart. So, we focused on having Scintilla deliver just that. We brought you more data, new views, and expanded product features to help you understand what’s happening, why it’s happening, and what to do next.

Our latest updates align to two key themes:

1. New Dashboards, New Views, and Deeper Data Cuts

We introduced entirely new datasets, new dashboards, and new views, unlocking insights that have never been available before. From performance metrics to market signals, these new sources provide structure and visibility into what drives your business at Walmart, enabling you to identify new actionable media opportunities and make more informed product and assortment decisions.

Unlock new insights. Click any module below to discover more:

  • Digital Landscapes: 15 new metrics, 2 new dashboards, and advanced clickstream analytics to unpack the online pre-purchase journey
  • Insights Activation: 14 new auto-generated audiences to activate based on real shopping patterns for the subcategory
  • Cloud Feeds and BI Link: A new dataset to understand how bundled and multipack products are selling
2. Expanded Data in Updated Formats

We have enhanced existing tools, providing you with faster and easier ways to uncover insights through more intuitive workflows and interfaces. These upgrades help you connect data points more effectively, analyze performance in meaningful ways, spot key metric trends with ease, and turn complex numbers into clear actions that drive business.

Turn insight into action more efficiently. Click any module below to discover more:

  • Shopper Behavior Performance Center: An always-on dashboard to understand key shopper metrics driving your top-line sales, without needing to run a report
  • Customer Perception: A new experience, redesigned with more intuitive workflows and a unified editing view
  • Channel Performance: New ways to quickly spot inventory breakdowns, uncover root causes, and act faster than before
Digital Landscapes

New Dashboards, New Views, and Deeper Data Cuts

Digital Landscapes

Relive the launch

Unlock new insights to understand what influences purchase decisions, even before shoppers buy. With millions browsing Walmart.com and the Walmart app each day, the redesigned Digital Landscapes equips you to see what truly resonates with shoppers. Now featuring new dashboards, 15 new metrics, and advanced clickstream analytics, gain new visibility into search terms and shopping patterns that drive purchasing patterns. This deeper understanding accelerates your path from insight to action in every digital moment.

Digital Landscapes

Insights Activation

Auto-Generated Audience Enhancements

Make your audience targeting smarter and more precise with the enhanced auto-generated audiences in Insights Activation. Explore 14 new audiences with Inter-Purchase Interval modeling that signals real-world purchase behavior for the subcategory. New tooltips also provide information on audience definitions and potential use cases to help you confidently activate audiences that match your campaign goals.

Insights Activation

Cloud Feeds and BI Link

Virtual Bundle/Kit Sales

Better understand how bundled and multipack products are selling online with the new Virtual Bundles/Kit Sales dataset in Cloud Feeds and BI Link. This enhanced visibility supports grouping of related items—like razors and shaving cream—so you can sell products in ways that match how Walmart customers shop.

Expanded Data in Updated Formats

Shopper Behavior Performance Center

Relive the launch

Quickly uncover the shopping behaviors driving your top-line sales and track key shopper metrics over time with a new on-demand dashboard: Performance Center in Shopper Behavior. Also, leverage AI-surfaced shopper insights for quick summaries of what’s changing and why.

Shopper Behavior

Customer Perception

Relive the launch

Streamline your survey creation, targeting, review process, and feedback collection with the new Customer Perception experience. This total redesign introduces simple, intuitive workflows and a unified editing view. Build your survey with enhanced capabilities for concept testing, skip logic, piping, and matrix questions to help you get insights faster. New media features, including video support, also enable more dynamic and engaging surveys.

Customer Perception

Channel Performance

Channel Performance Insights

1. Inventory View

Stay ahead of inventory challenges with Inventory View, a new page in Channel Performance Insights that gives you instant, visual metrics across every node. View what inventory is moving, what’s not, and spot delays before they impact sales.

Channel Performance Inventory View

2. Performance Benchmark

Learn how your performance compares to a certain time frame and a certain view with the new Performance Benchmark column. Instantly know if you’re trending above, below, or on par—and use that insight to quickly spot what’s driving your results and where to dig deeper.

Channel Performance Performance Benchmark

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Customer Insights & Resources | Walmart Data Ventures
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More data and expanded capabilities, built from your feedback: A quarterly lookback
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