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Spring is a season of renewal, making it the perfect time to refresh your brand’s strategy. Just as the world around us transforms, so do consumer expectations and shopping behaviors.
Based on a recent Scintilla Customer Perception survey of verified Walmart customers, we’re seeing clear signals1:
- 81% of shoppers say online reviews and social media influence their spring purchases
- 49% crave a seamless mix of online and in-store experiences
- And “quality relative to price” ranks highest when defining value, surpassing even low prices and convenience
With Scintilla’s integrated insights ecosystem, you can fine-tune your channel strategies, elevate customer experiences, and deliver what truly matters to today’s audience.
Now’s the time to unlock your brand’s full potential with a strategic “spring cleaning,” leveraging real consumer data to drive growth, relevance, and long-term connection, powered by Scintilla. Download the infographic for actionable insights and data-driven tips to drive new growth this season and beyond.
Walmart First-Party Data, March 2025, “Spring Refresh”, Walmart Customer Spark Community, provided by Scintilla.
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