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The next evolution of Scintilla: Introducing Boards

A more connected experience for faster answers, clearer insights, and better decision-making

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Introducing Scintilla Boards

Scintilla is evolving into a visually unified experience, making it easier to access and act on Walmart first-party data and customer insights. At the center of this evolution are Scintilla Boards

Boards bring your most critical metrics into clear, at-a-glance views, giving you a persistent pulse on the health of your business at Walmart, alongside the robust reporting and research modules you already love today. By bringing these insights together in one place, Boards provide a simpler, more connected view of your business. This will help you identify opportunities and risks sooner, align teams more effectively, and collaborate more seamlessly with Walmart using a shared, data-driven understanding of your business performance.

Unifying the Scintilla Platform

Each Boards experience is designed to bring clarity to a critical area of your business at Walmart. Swipe to learn more:

Dive deeper into how each Board makes it faster and easier to access insights:

Business Overview

Get a fast read on your product performance at Walmart across five tabs: Snapshot, Sales, Inventory, Digital, and Shopper.

What's Changed: Granular sales data and digital insights are now combined to give you a complete view of the online customer journey.

End-to-End Inventory

Spot risks, diagnose root causes, and improve product availability with a comprehensive view of inventory health across the Walmart network.

What's Changed: Seven Report Builder reports are now also consolidated into a single view.

Tender Analysis

Anticipate demand, manage risk, and make smarter portfolio decisions by exploring the influence of payment methods on buying behavior.

What's Changed: These Report Builder insights are now also presented in a unified visual experience.

Digital Landscapes

Optimize your digital presence by tracking how shoppers discover, consider, and buy your products at Walmart.com or the Walmart mobile app.

What's Changed: The same insights you know, now reimagined in Boards.

Boards do not replace the powerful research and reporting modules you love. Instead, they combine multiple datasets into singular views, so you can quickly gain deeper insights across Scintilla.


  • Move into Customer Perception to explore drivers and opportunities.
  • Use Shopper Behavior to see what Walmart shoppers are buying.
  • Jump into Report Builder for rich analysis and custom views.


Along with Boards, you can now personalize your experience with Saved Product Filters. Create filters using Walmart hierarchy, UPCs, attributes, or brands, then save and reuse them across select Boards. Instead of rebuilding the same product views each time, you can quickly apply your saved filters to analyze performance, monitor the products that matter most, and get insights faster—all with a more consistent view of your business. 

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Meet Marty for Scintilla: Your dedicated, in-context data companion

Marty for Scintilla is an AI assistant available throughout Scintilla, giving you immediate access to trusted answers and documentation from the Knowledge Base and Data Dictionary, so you can quickly understand metrics, features, and capabilities without interrupting your workflow.


This is one big step forward as we unify Scintilla, so you can spend less time looking for data and more time using it. Ready to see how?

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