Kinder’s: The complete meal solution

Known for their sauces and seasonings, Kinder’s saw an opportunity to bring their signature flavor to more parts of the Walmart shopping basket. After entering the Frozen Foods category in 2025, Kinder’s wanted to expand their lineup to give shoppers more ways to build a complete meal with their products.

Using Scintilla Customer Perception, Shopper Behavior, and Channel Performance, Kinder’s gained a better understanding of shoppers, monitored product availability, and gathered feedback to guide future innovation.

The opportunity: Make more meals easier and exciting

Kinder’s and Walmart shared a goal to make meals easier and more exciting for Walmart customers. Following their 2025 launch, Kinder’s became the number one dollar-growth-driving brand in both Frozen Party Wings and Frozen Crispy Fries. That success created an opportunity to serve more meal occasions for Walmart families and expand to a broader frozen meal portfolio.

The approach: Use Scintilla from planning through execution

Working closely with Walmart merchants and cross-functional teams, Kinder's used Scintilla insights to understand frozen shoppers, support launches, and identify more opportunities. The team used these insights alongside their Walmart partners before launching and continued to measure performance as products reached customers.

Understand shoppers and build meal solutions

In Shopper Behavior, Kinder’s used the Source of Value report to measure sales from shoppers who were new or returning to the category and understand whether their innovation was helping grow the category. Basket reports showed which other products frozen shoppers purchased, revealing opportunities for more meal solutions. These insights helped guide assortment, merchandising, and messaging discussions with their Walmart merchant.

Help customers find products on shelves

Kinder’s used Channel Performance to monitor inventory from the warehouse through transportation, stores, and shelves. Meeting weekly and sometimes daily with their replenishment managers and operations teams, they identified gaps and responded when products weren’t flowing as expected. This visibility supported new launches and in-store features.

Improve online discovery

Through Digital Landscapes and a partnership with Walmart Connect, Kinder’s identified how shoppers searched and where they encountered friction. The team used category keywords to support more targeted search campaigns and reviewed traffic and purchase patterns on Walmart.com and the mobile app to inform when ads ran. Kinder’s also refreshed their brand shop page to help shoppers discover products and bring them together into a complete meal.

Bring the customer voice into decisions

Customer Perception allowed Kinder's to hear directly from shoppers about what was working and where their needs weren’t being met. Video feedback highlighted the appeal of convenient weeknight meals with restaurant-quality flavor, while also helping the team identify opportunities for future innovation and improvement.

In summer 2026, Kinder’s expanded their frozen portfolio to 23 items across 5 segments of frozen food, including breaded and grilled chicken bites, crispy tots, and flavored vegetables such as sweet corn, broccoli florets, and brussels sprouts. Shoppers could now build a complete plate with protein, vegetables, and sides—all with Kinder’s flavors.

The results: More ways to bring Kinder’s to the table

Following the launch, Customer Perception survey results reinforced the lineup’s appeal. Among those surveyed, 89% preferred the flavor of Kinder’s frozen chicken over other frozen items, and 66% said its flavor was better than what they could get at a restaurant. Meanwhile, 84% said Kinder’s flavored vegetables helped them easily complete their meal plan, and 61% preferred Kinder’s crispy tots over restaurant or other options.

Building on their 2025 and 2026 success, Kinder’s continues to use Scintilla to identify new meal opportunities, improve product availability, and guide future innovation for Walmart shoppers.