Horizon Organic has been pioneering organic dairy since 1991 and became the first organic dairy brand available nationwide. To prepare for a line review at Walmart, they dug into data in Scintilla Shopper Behavior that revealed that stores carrying Horizon Organic milk products didn’t consistently carry their Growing Years brand of yogurt pouches for kids. But in the stores that did carry both products, customer spend increased three times—signaling a huge opportunity to capture those customers.
During their research, Horizon Organic learned that Walmart was gaining share in the Yogurt category but losing in the Kids Yogurt segment. This research also showed Growing Years was the fastest growing brand in Kids Yogurt, so the team set out to determine how they could help Walmart gain its fair share of the category.
