As Stavis Seafoods was preparing for the Fall Mod Line Review with their Walmart Merchandising team, they needed insights that would help inform their new product offerings. They turned to Scintilla Shopper Behavior to craft a data-driven narrative that would demonstrate a deeper understanding of their department as a whole—and what they discovered was surprising.
The data showed a decline in customer penetration that suggested Stavis needed to think beyond price as a value driver and ultimately develop a better understanding of their Walmart shopper.
