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As Stavis Seafoods was preparing for the Fall Mod Line Review with their Walmart Merchandising team, they needed insights that would help inform their new product offerings. They turned to Scintilla Shopper Behavior to craft a data-driven narrative that would demonstrate a deeper understanding of their department as a whole—and what they discovered was surprising.
The data showed a decline in customer penetration that suggested Stavis needed to think beyond price as a value driver and ultimately develop a better understanding of their Walmart shopper.
To do this, they leveraged the Shopper Behavior Assortment Deep Dive report for insights into how a typical customer shopped the Frozen Seafood aisle. Additionally, the Shopper Behavior Performance in Detail report showed that there was an increase in foot traffic being driven by new Walmart customers who are also price sensitive, and that the biggest growing demographic, the Up-Market and Mid-Market segments, were lapsing.
Read our case study below to learn how Stavis leveraged Scintilla to gain insights that helped build a product line that resonated with Walmart shoppers and aligned with their Merchant’s goals.
References:
Proprietary First-Party Data, Scintilla 2024.
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