Shopper Behavior reports contain a wide variety of data points that can be crucial to growing your business at Walmart. We’re making it easier to navigate and order those reports and find the data you need to reveal key shopper insights.
Over time, we’ve improved the user experience so that navigating to the reports you need is more intuitive. We’ve also added report details, context, and more, so you can get to the right insights faster.
In 2026, we’ve updated Shopper Behavior report ordering so you can order reports with greater ease and confidence: guided when you need it, direct when you don’t. Use the new Assisted Mode toggle to switch between report-ordering modes, based on your needs.
