Creating Space Without Space: Adding Innovation When the Category Footprint Isn’t Growing
How Next Phase Enterprises used assortment optimization to uncover a $6.6M opportunity
How do you create more space on the modular without expanding your footprint? That’s exactly what Next Phase Enterprises solved for in the Produce Dips, Dressings, and Vegetarian (DDV) category.
By exploring learnings from Scintilla Shopper Behavior, Channel Performance, and Customer Perception, they identified and recommended removing duplicate items from the shelf to better align product placement with shopper expectations. These changes drove more efficient merchandising and incremental growth.
Read their full case study to learn how Next Phase Enterprises used Scintilla to discover a multi-million-dollar opportunity.
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