Case study: All about the bird
A customer feedback survey is the centerpiece of sales and inventory planning for the holidays
A Walmart Merchant for Turkey and Ham engaged directly with customers using Walmart Luminate Customer Perception to go beyond the basket for deeper understanding of buying behaviors for Thanksgiving 2022.
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Opportunity
Sales and inventory tell one piece of the story for that Thanksgiving, but customer sentiment around changes to holiday traditions, planning, and promotions will play a vital role in steering strategies for 2023.
Goals
- Deeper segment understanding
- Behavior forecasting for 2023
- Correlation with economic conditions
Survey targeting details
- 500 participants
- 18+ years of age
- General population