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After noticing a disconnect between the category assortment and how customers shopped the aisle, Kinder’s transformed their innovation lifecycle using Scintilla insights. The change led to incremental growth based on insights from Channel Performance, Digital Landscapes, Shopper Behavior, and Customer Perception.
By incorporating this lifecycle into their product development process, they were able to grow their strategy beyond the shelf and drive their digital penetration. Near-real-time insights via BI Link also helped them work with more agility and at scale.
Read how Scintilla, paired with the Kinder’s innovation lifecycle, led to two new product launches that added more than 50% incrementality.
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