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When the Walmart Outdoor Power Equipment merchant team needed deeper clarity on how their customers were evolving, they dove into Scintilla for answers. Using tools such as Digital Landscapes, Channel Performance, Customer Perception, and Shopper Behavior, the team moved beyond surface-level reporting to gain more granular, actionable insights. They identified the underlying drivers of category performance, uncovered emerging trends, and spoke directly with customers to validate potential innovations.
These insights enabled the merchants to anticipate shifts in shopper behavior and reposition the aisle to better meet customer needs—advancing Walmart’s north star of becoming the customer’s favorite place to shop.
Discover how Scintilla tools equipped the team with a better understanding of their shoppers that strengthened their confidence when creating new strategies.
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