Reaching New Heights with Scintilla
Red Bull created an edge for Walmart in the Energy Drink category with Scintilla insights
Red Bull faced a challenge from their Walmart merchant: Go beyond customer expectations and grow market share in the Energy Drink category. To meet this goal, Red Bull used the full Scintilla ecosystem.
They began with Customer Perception to get direct feedback from Walmart shoppers. Next, they explored Shopper Behavior to find gaps and opportunities in the category. They also used Digital Landscapes to dig deeper at the item level, helping them understand availability and track future results. Together, these insights informed a new modular strategy that improved the in-store shopping experience while driving digital growth.
The team also leveraged Scintilla’s flexible API feeds to deliver real-time insights directly to the merchant, creating a feedback loop that fueled ongoing success.
By fully harnessing Scintilla, Red Bull delivered a new approach that elevated category performance, boosted sales, and improved content quality scores. Read their case study to learn more.
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